Faculty View: Comparison of Competitive Advantage of E-Commerce and Brick-and-Mortar Companies: Part-I

So, the war is on! The traditional stores are facing a stiff competition with e-commerce companies. Analyzing on a general basis, we can say that, yes, e-commerce companies are the future or there will be an amicable combination of both the channels for the customers. But, as business management graduates, it becomes important to compare …

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