THE DAY I WENT KAYAKING

There are some things we feel are far too big for us to care about. They seem irresolvable - distant - not our problem. But they could very well be! - Today was a tiring day, we went snorkelling and kayaking (and the best part was the open bar on the boat!). We finally headed …

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Mercenaries of Art

by Jasmine Kaur Prevaricators Heretics Radicals Forsooth, even these labels fall short For these mercenaries of art Are complicit to a different crime every day Intransigently transient Switching tastes sporadically For fear of over-familiarity with one Switching choices, opinions, stances Whenever their conscience bids them to For in their heads, to make an uninformed choice …

The World of Advertising from the eyes of Ms Lalitha Vaidyanath of J Walter Thompson

Ms.Lalitha Vaidyanath (Senior Creative Director at J.Walter Thompson Hyderabad) recently visited IIM Indore as a speaker at Colloquium – the annual business conclave organized by the Industry Interaction Cell of the institute. The theme this year was ‘Marketing – Strategy, science or sorcery?’. Ms. Lalitha delivered an engaging talk about how targeting the right people …

Know Your Audience – An Interview with Mr Avinash Janjire of Thomas Cook and Future Generali

Hiral Arora reports from Colloquium, the annual business conclave of IIM Indore organised by Industry Interaction Cell, talking about how to be an all round marketeer with a one to one interaction with Mr Avinash Janjire who has been associated with Future Generali and Thomas Cook travels. In an awe-inspiring talk and lessons from his …

Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora

Mr. Rajeev Arora (Business Development Manager, Rural Marketing, Agri-Business Division, ITC Ltd.) recently visited IIM Indore as a speaker at the Colloquium organized by the Industry Interaction Cell of the institute. He spoke about ITC’s innovative e-choupal system, which is a unique combination of CSR and a rural penetration model. He sat down for a …