THE DAY I WENT KAYAKING

There are some things we feel are far too big for us to care about. They seem irresolvable - distant - not our problem. But they could very well be! - Today was a tiring day, we went snorkelling and kayaking (and the best part was the open bar on the boat!). We finally headed …

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Mercenaries of Art

by Jasmine Kaur Prevaricators Heretics Radicals Forsooth, even these labels fall short For these mercenaries of art Are complicit to a different crime every day Intransigently transient Switching tastes sporadically For fear of over-familiarity with one Switching choices, opinions, stances Whenever their conscience bids them to For in their heads, to make an uninformed choice …

Rural Marketing Insights from ITC’s Business Development Manager, Rajeev Arora

Mr. Rajeev Arora (Business Development Manager, Rural Marketing, Agri-Business Division, ITC Ltd.) recently visited IIM Indore as a speaker at the Colloquium organized by the Industry Interaction Cell of the institute. He spoke about ITC’s innovative e-choupal system, which is a unique combination of CSR and a rural penetration model. He sat down for a …